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The 8 'Must Do' rules for effective website design
Posted on Jumat, 23 Maret 2012 by internet marketing
To succeed in your online business (whether you are selling your own product / service or sell to other merchants as an affiliate), you need a web design should be just for that - a site, a simple focus. That one is easy to build, maintenance-free, low cost, credible, and powerful traffic-builder and customer-converter.
Having the right tools and the right product alone does not InSure success of your website. There are many factors to be Considered in the design of an effective website. Unfortunately, largely ignored by the owners of offline businesses using the internet to promote their business.
Web Design Rule # 1 - Build It for Speed
It is a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture the attention of your potential customers. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio / Video, animation) sparingly and only if it is important to your presentation.
Web Design Rule # 2 - Your Target Market
Know who your market and ensure that your site cater to their needs. This is an important site you That Reflect the values of your potential customers. Is your market mostly business professionals? If so, the site should be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.
Web Design Rule # 3 - Focus Sites
Make certain your web site focused on the goal, selling your product or service. A site offering many unrelated products is not should not focus, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.
Web Design Rule # 4 - Credibility Is Crucial
The most professional websites designed will not sell if your customers do not trust you. A clear privacy statement is one way to build your credibility. Provide a prominent link privacy statements of each page on the site and from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.
Web Design Rule # 5 - Navigation should be simple
Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of visitors. Add powerful search and catalog features. Often, many visitors do not have the patience to navigate through the website as a whole to find what they seek.
Web Design Rule # 6 - Consistency is the key
Make sure the site is consistent in look, feel and design. Nothing is more annoying and nets to the customer than feeling as if they had just gone to another site. Keep colors and themes constant throughout the site.
Web Design Rule # 7 - Create an interactive website
Create an interactive website. Add feedback forms as well as email forms that allow your prospective customers to ask questions related to They Might have a product.
Personalize your website is a key element That can lead to happy customers and can increase your sales. Personalization technology provides analytic tools to facilitate cross-selling and up-sell when customers are buying online. This will give you an idea of what products to cross-sell and up-selling. For example, when someone buys a CD player, disk cleaner can also be offered.
Web Design Rule # 8 - Content is King
Good content sells a product. Ask yourself the following questions. Are you writing your message you want to convey to your visitors? Is it interesting? Does it lead your visitor through the sales process? Have others review, critique and edit the copy to give InSure aspect that is the message. Always check the spelling and grammar.
These, eight simple rules will go a long way toward effective website design, and most importantly, turn visitors into customers.
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