Why does your web designer should know about Web Marketing

Many excellent web designers know almost nothing about web marketing, and this can be a big problem. Marketing a website in search engines requires that the site is designed in a format compatible with search engine. Many beautiful sites do not fare well in search engines at all simply because the way they were designed. Here are some things that web designers should know about web marketing.

Loading time

Best sites with lots of graphics may seem impressive, but they are often so slow to download that web visitors, especially on dial-up, it will simply go elsewhere before the end of the download site. Some search engines may penalize sites for being too slow.

Filenames

When designing a site, all the file names of the site should be representative of what is on each page. The file names are not useful as page_1.html to convey what is on the page. Search engines look for sites that are relevant and which are clear about the information being provided. Descriptive names, but short, as web_marketing_design.php tell not only the search engines that spider on a page, but humans as well.

URL

Similar to file names, URLs should be created in formats that are meaningful to humans and search engines. URLs are often a combination of domain names, directory names and file names. All these elements should be descriptive of what is on the site, the directory and the page respectively.

Alt Tags

Alt tags are displayed when graphics are turned off. A surfer can turn off the graphics to get a better speed internet or can rely on alt tags because of physical impairment. This is probably why the search engines still seems to weigh alt tags in their ranking algorithms of search. Many web designers leave empty alt tag, when in fact it could be populated with accurate descriptions and images loaded with keywords.

Usability

There are some elements that users expect Web sites that meet. Examples would be Home and Contact buttons. Ever been to a website and you found yourself digging for home or in particular the contact button? Do not know about you, but I find it quite annoying. Ahh ... What a breath of fresh air to go to a website and find the menu in the same place on every page and have the first button on the home button and the last contact. Mmmm, I'm hot just thinking about it. Yet, the designers are driven by aesthetics and beauty. "How boring to always have the same format as the menu!" could be the cry of an artist's website. Poll - maybe. Easy to use? Yes, when it comes to marketing and web sites, easy-to-use goes a long way toward making a sale.

Meta Tags

Web designers usually put the same meta tags on every page of a site. This is not as effective at getting ranked in search engines such as focusing the meta tags of each page for some specific keywords and accurate information on the page. The goal of search engines is to make the data on its users. Have page specific meta tags is another way to show not only the search engines, but your visitors exactly what the page is about. This makes finding pages much easier.

Generally, before designing a site, it's a good idea to determine the keywords first. Determining keywords is the subject of another article altogether. Once the keywords have been determined, the site can be designed in such a way as to concentrate the majority of those keywords, the domain name, directory names, file names, menu names, tags alt and meta tags. Designing the keywords in your site will give you a huge advantage over many competitors, and is much easier than the design of keywords on a site after it has been designed.