Types in Logo Design

Text-Based Logo Design

Especially the widely used of all logo types, Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for the name managed to describe what they do (TCS Couriers, Home Freight) without the graphics to communicate an important message, a literal explanation of the words is often required. (For example, we all know very well that Wal-Mart It is a huge market Because logo design actually explains it all.)

A Text-Based design is often text only with exclusive typographic behavior (eg Microsoft, Yahoo). Most often however, the name of the business including each other with easy graphic elements to create individuality, simple clean. Depiction of said basically turned out to be a representation of the business.

Text-Based design preferred if:

• Communication funds are inadequate and need to pay attention on name recognition.

• Your name is logically distinguishing but not (yet) a household word.

• You want to correlate products or parents of children with more and Cleary permission directly from the symbol.

Letter-mark Based Logo Design

Comparable with Text-Based design, the design of fully-Based Letter-mark signs typography, usually about initials or abbreviations. Monograms and anagrams are Letter-mark Based design. Illustration of the letters become the symbol of business fundamentals.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your real name.

• You need to connect children with their parents and can not easily use the name.

Based brands Symbol

An easy but strong graphic figure, often abstract, that is consistent with the terms of business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-mark Based design when:

• You need an emblem on a product.

• Your name is too long, too general, does not interpret well globally, or do not have the quality.

• You need an additional link to the parent and can not easily use the name.

• You are able to teach the public what the symbol means.

Icon-based logotype

Icon-based logotypes are also referred to the sign combination. Generally, an icon-based logo incorporates the symbol-based brands with a word-based. The combination can be loose or integral. With a loose combination, the element can be used together or separately. A good icon based company logo design can effectively communicate what the company does not Reflect the company's personality.

Icon-Based design preferred if:

• you are a startup enterprise or small business with limited funds.

• Your name is quite distinctive but not (yet) a household word.

• You need an emblem on a product, but want more than just a symbol.

Due to the icon-based logotypes Communicate more easily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and ideal for beginners or small businesses with limited marketing budgets.